Developing Telecoms in emerging markets worldwide Xiaomi dominates Russian smartphone market

Developing Telecoms in emerging markets worldwide Xiaomi dominates Russian smartphone market

Reports from Russia show that In June of this year, Xiaomi was ranked number one in sales in the Russian market.

Company and its sub-brands Poco Sales in the Russian market exceed those of the Korean group Samsung, according to a popular Chinese Phone blog site Gizchina.

According to an analysis by Russian retailer MTS, in June this year, Xiaomi’s share was 31.2%, and Samsung’s share was 29.8%. Apple is in the third position with a market share of 14.5%.

Developing Telecoms in emerging markets worldwide Xiaomi dominates Russian smartphone market

Another Chinese manufacturer, Realme is in the fourth position with a market share of 4.6%. Xiaomi’s sub-brand, Poco, is fifth with a share of 3.8%. At the same time, in terms of sales, Apple still maintains its leading position, said the report.

The report quoted a representative of the M.Video-Eldorado Group, Russia’s largest retailer of household appliances and electronic products, saying: “In June, the Xiaomi brand, including the Росо sub-brand, became the leader in the Russian market in terms of quantity. At the same time, Samsung ranked first in the first half of the year. In addition to Xiaomi and Samsung, other popular brands in June this year are Apple and Honor”.

The strategy of Xiaomi is simple - it is focused on bringing cheap and affordable devices to market, says the report. The popular Poco brand in Russia also adopts this strategy. "Poco is focused on offering flagship features at midrange prices," it said.


China Mobile integrates SPN fault diagnosis system with ZTE Devices & PlatformsNew Towers surfaces in bid for MTS assets Optical & Fixed NetworksHuawei retains 5G RAN leadership Devices & PlatformsIs IoT giant Sigfox about to become disconnected? Wireless NetworksChina Mobile claims a 5G SA speed record of 3GbpsEnterprise EcosystemsChina Unicom, ZTE conduct Radio Composer trial in China Devices & PlatformsChina Unicom upgrades optical network services with ZTE Optical & Fixed NetworksChina Unicom intros PoC of computing power network with ZTE Enterprise EcosystemsRussian telco market witness major consolidation OperatorsSmart taps Samsung in driving 5G-SA growth in the PhilippinesOperatorsChina's Capital Online taps Nokia to upgrade its IP backboneCloud & VirtualisationKismet-Megafon JV buys Russian Towers InvestmentChinese lab announces 6G speed breakthrough Wireless NetworksChina claims rural broadband milestone Wireless NetworksChina Mobile buys back $12.6bn HK shares after Shanghai listing Enterprise EcosystemsChina's Ningxia upgrades 5G transport network with ZTE Consumer EcosystemsChina mulls four mega data center clusters Data Centres & NetworksChina Mobile leaving Canada OperatorsXiaomi launches new flagship smartphones in China Devices & PlatformsRussian mobile users up 3.3% in 2021Enterprise Ecosystems